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MG ZS LAUNCH
MG ZS DESIGN
MG ZS SPACE
MG MOTORS
Reviving a legend.
The original sporty 2 seater. Designed to excite, MG cars were the pioneering British sports cars. Packing in spirited performance and nimble handling. Not one for the average Joe trudging to work or taking the Mrs. out for tea.
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Years later the brand is looking to re-launch. Only problem is their target audience, the youngsters, have never heard of the brand before.
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How do you reconnect to that glorious past?
How do you capture a brand philosophy?
How do you recreate the cool?
And oh yes, how do you communicate that to a millennial with the attention span of a goldfish?
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With a hashtag, of course. A simple line that captures the original racing spirit and expresses it in a language the youth understand.
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